What it is: A floral eau de parfum envisioned as a thriving garden of flowers created to unfold like its name.
Fragrance story: Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom is creative director Alessandro Michele's first fragrance for the House. Notes of natural tuberose and jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon creeper, a plant that changes color when it blooms, infuses a powdery, floral edge. Bloom transports you to a verdant garden.