BYREDO Elevator Music

BYREDO Elevator Music

As led by Virgil Abloh, Off-White enters into the realm of fragrance with plans for Elevator Music, a fragrance collection made in collaboration with Byredo, a Stockholm-based company founded by Ben Gorham in 2006.

Elevator Music is described as “containing notes of sweet-but-not-too-sweet midnight violet and earthy bamboo that mingle with musky ambrette and woody floral amirs.”

Describing the scent’s personality, Gorham told Vogue, “It’s a fragrance for the background, as opposed to the foreground.”

The collaborative effort will also include denim, t-shirts and a backpack, a collection that received a design assist from German artist Carsten Höller.

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